Google is one company most adored.. different people have different reasons.. and i have many..
take this for instance: http://googleblog.blogspot.com/2010/02/google-acquires-aardvark.html
aardvark searches with social context (was reading the white paper).. is something that is really cool and until further tuned slightly bumpy.. i just adore it that google invests in such cool things.. some turn out great, some don't... but they invest in future and nobody can predict exactly how it would turn out..
must read lawrence lessig's stuff some time..
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